An initial plan to upgrade three historic hotels and perhaps buy another was revealed to the Alpine Business Alliance Tuesday.

Charles Mallory, the existing owner of the Holland, is bringing on new partners Collin Bibb and Brian Carrico from Byways Hospitality to aid in the renovation and restoration of the hotels. Mallory will remain on board as a general partner.

Bibb and Carrico told of their plan to restore three iconic properties in the Big Bend region, the Holland Hotel and the Maverick Inn in Alpine and the Hotel Limpia in Fort Davis.

“We have put together an all-star team of teams to execute the vision,” Bibb said. “They include Alexa Management, a hospitality management company focused on boutique hotel projects in Texas, and Baldridge Architects, a nationally- renowned firm with deep experience in historic preservation.

“Others include Giles Design, who did the interiors and branding for Hotel Emma in San Antonio, restaurateurs Morgan Weber and Vincent Huynh who created Marfa Spirit Co., Gypsy Sally’s in Leakey, Texas and Coltivare in Houston, as well as graphic designer Cody Haltom.”

They have also contracted Post Oak Preservation to oversee the hotels’ designation as historic landmarks and to ensure the original architecture is preserved and renovated correctly.

Plans include a restored lobby bar, ballroom and restaurant in the Holland, an expanded courtyard, pool and restaurant at the Limpia and an outdoor-focused offering at the Maverick with 20 additional rooms behind the existing hotel. Bibb and Carrico also plan to update the furniture, fixtures and equipment so the 100-year-old hotels can continue to serve guests and the surrounding community for the next century.

Bibb and Carrico founded Byways Hospitality to focus on preserving the places that shaped the American West while thoughtfully building the future of hospitality. Their experience spans venturebacked startups, private equity and hospitality development and management.

Bibb, who now lives in Alpine, said they intend to hire locally and are working on solutions for employee housing as part of the deal.

ABA President Jim Street said the project will have a big impact on a program it is working on to restore much of the business lost in the recent Covid-19 Pandemic.